Coach Jason Steinberg

My name is Jay Steinberg and I'm an endurance running coach. I started running in 2004, when a new girlfriend asked me to run a half marathon. Little did she know that one day she would be my wife and that I have a tendency to fully embrace my passions. While my life changed forever the day I finished that first half marathon, it was flipped upside down when I read Ultra Marathon Man by Dean Karnazes and I learned of ultra marathons. I'd found my calling in life. So much so, that I moved my wife and two young kids from central Indiana to the foothills of the Rockies in Colorado in 2015, with dreams of running "big mountain 100's". Since then, I have I started eight 100-mile races and finished seven. Each of them mountainous, rugged and tough. It's a dream list of races and I'm living my dream. My running journey has changed me as a person. Not only my body, but my mind and my entire outlook on life. I am no longer the man I once was. I am now like the yanasi and I tackle storms head on and push through them. Running has taught me so much, including showing me I have a passion to help others, especially as it relates to fitness, health and helping others reach their goals. So, in 2020, I became a Road Runners Club of America (RRCA) certified running coach. Then in 2024, I realized another dream and was fortunate enough to step away from my corporate career to start Yanasi Endurance.